As an artist working in the creative industries, how you communicate to your audience and potential clients is equally as important as in any other industry sector. Whether you’re a visual artist, an actor, or musician, getting your message across effectively and connecting with your audience is an essential part of your professional development.
Freelance writer Paul Kendon has put together the Statim Style Guide which is available here as a free download and contains some great tips and advice from Paul’s experience as a writer and copywriter. Paul focuses on setting the right tone in your communication, using plain English and always keeping things simple.
“We believe that the things we say and how we say them have an immediate impact on our audiences’ experience. Our style is friendly and honest. It’s professional but not formal. It has a fresh and lively feel. We want to leave our audience feeling like we’ve been talking with them personally – and that we’ve given them the information they need in an easy to read, honest and straightforward way.” Paul Kendon
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