Creative People's Centre

Digital promotion strategies – MySpace to monetizing

In July 08 the CPC presented a seminar focusing on music promotion in New Zealand. This podcast is the final part in a series of three recordings from the day and features Matt Turner from Kurb promotions focusing on the topic of digital promotions. Kurb is an online promotion company specialising in digital music marketing and artist management.

How is digital technology changing the music industry and how soon can we expect these changes to impact the way we can make money from a career in music?

• The digital revolution – more opportunities / more competition
• How the digital revolution is a fundamental shift in the music business
• What is digital content and do I have the content I need to promote my music online effectively?
• What is the best way to sell my music online?
• What’s the big deal about social networking and Web 2.0?
• Promotion is content
• Creating revenue online
• How can I use my website to build a career?
• How and when are we going to get money from the internet?

Promo Seminar MT (132)

You can also download Matt’s notes from the seminar below.

Digital promotion (452)

It was amazing to have Matt come along and talk about some of the history of the “digital revolution” and outline some strategies for artists to make the most out of the opportunities now available for online promotions. Matt talks at length about his early work with Myspace promotions strategies and stresses the importance of having your own website and engaging with your fans. You can also download Matt’s notes from the session in PDF format which contains an outline of the topics and links to some great websites mentioned in the presentation. I would highly recommend you check out Matt’s blog for some great content covering digital promotion strategies and online business advice.